Web design (in other words, website design) is the art of planning and organizing the visual and textual content on a site within aesthetic rules. It is the process of designing, developing and organizing websites. Web design takes into account the visual aspects of websites as well as usability, accessibility and user experience. Web design aims to ensure that websites are compatible with different devices and browsers, easy to navigate and attract the attention of the target audience.

What Does Web Design Do, What Is Its Purpose?
The purpose of web design is to ensure that a website is user-friendly, functional, interesting and suitable for its target audience. It is also to plan, create and develop the design of websites visited by users. Web design aims to improve the visual aesthetics, user experience, usability, accessibility, security and performance of the website. In addition, web design determines the purpose and target audience of the website and ensures that the website is used efficiently and effectively.

How Should a Successful Website Be?
A successful web design requires the website to be appropriate for its target audience, easily indexed by search engines, fast loading, up-to-date and secure, and updatable using appropriate management systems. In this way, a positive experience is provided for website visitors and the goals of the website are realized.

A successful website is one that is easy to use for visitors, loads quickly, is accessible, secure and offers high quality content. Here are some important characteristics for a successful website:

User-friendliness: Website design should enable visitors to easily navigate and quickly access the information they need. Menus, page layout, content and buttons should be organized to help visitors explore the site.

High quality content: The content shared on the website should be informative, original and of interest to visitors. In addition, the content should be updated regularly and errors should be corrected.
Fast loading: The website should load quickly and minimize visitors' waiting time. This helps the website perform better in search engine rankings and helps visitors stay on the site longer.
Responsive design: The website should be compatible across different devices. It should be usable on different devices such as mobile devices, tablets and desktops.
SEO compatible: The website should be compatible for search engine optimization (SEO). This helps the website appear high in search engines and increases visitor traffic.
Secure: The website should take the necessary security measures for the safety of visitors' information. The use of HTTPS, strong encryption and up-to-date software increases the security of the website.
Analytics: The website should use analytics tools to collect data about visitor traffic and behavior. This helps to monitor and improve the performance of the website.
A successful website design should be designed and managed according to the needs of visitors. This helps keep visitors returning to the website and build brand loyalty.

Who is a Web Designer?
A web designer is someone who has the technical skills needed to design and create websites. Web designers create all the visual elements of a website, such as its design, page layout, color palette, typography, images, videos and other graphic elements. Web designers combine their design and technical skills to ensure that a website is user-friendly, accessible, fast-loading, SEO-friendly and mobile-friendly. Web designers know web development languages such as HTML, CSS, JavaScript and are able to use design tools used for web design.

Web designers also consider user needs, usability, accessibility and brand alignment to create a design that is appropriate for the website's target audience.

What are the Advantages of Web Design?

Creating a website is an important step for a business or individual to increase their online presence. Websites help a business expand its customer base, reduce costs, improve customer satisfaction and increase sales. Websites have many advantages. The most important advantages of creating a website for businesses, individuals, organizations or other entities are as follows:

Global reach: Websites can be accessed from anywhere around the world, helping products or services reach global markets.
Greater customer potential: A website helps the business expand its customer base by providing information about products and services to potential customers.
Less cost: A website is a less costly marketing tool compared to traditional advertising methods. Not only is the cost of setting up a website low, but it also reduces long-term operating costs.
Greater customer satisfaction: Websites allow customers to easily access the information they want. This increases customer satisfaction.
More trust: Websites help customers learn about and trust your business.
More customer feedback: Website designs allow you to capture customer feedback and provide important information to improve your business.
More sales: Web pages make it easier for customers to buy your products or services and increase sales for your business.