Choosing a domain name that fits your business can sometimes be as difficult as crossing a desert. And if you have obsessions like the EU's obsession with everything for your domain name, such as branding, appealing to the user, or even winking at the champion of the hearts, SEO, your job is all business.

You know what we said about crossing the desert, if you want to find a domain name that has all three or more of these, let's make it "crossing the desert in the scorching heat"! The domain name industry is no longer as stagnant as it was in the late 90s and early to mid-2000s. Valleys that used to seem arid and not worth investing in now have highways running through them. Domain name hunters, dictionaries in hand, are hunting for the domain names of your dreams.

There is still hope for the domain name industry, even if it is as exhausted as the Ottoman Empire with its straits blocked and its army seized. In the end, to give up altogether is to lose before you start. We need a domain name and we will get it. However, before we wrap that domain name and tie all our investments and efforts, let's take a look at what we need to pay attention to.

1- What if there are keywords in it?
Before you start your domain name adventure, put your suitcases aside and take a breath. If we want to have a domain name that we want SEO to fall in love with, it will be a great advantage to have a keyword in it.

Before you start domain name discovery, start keyword research. Research what people are searching for in your domain and listen to the rumors. Add prefixes or suffixes to existing keywords you find. Now you can start querying.

Tip; If it's not a keyword, there's no need to force it. Don't have a domain name for you, dear?

2- How about a little bit unique like this?
A domain name is your brand. When choosing a domain name, make sure it meets the standards and expectations of you and your users. Be unique but don't go overboard. Let's tell you a story about a unique domain name that went down in flames!

When Flickr was first set up, they lost an incredible amount of traffic because of the spelling of the domain name. They realized that the lentils were drying up, so they bought the full spelling of Flickr, flicker.com, and redirected it to Flickr. And it cost them a lot of money. Don't call it a domain name, I wanted you to know.

3- If You Have a .COM Site
If you already have one, your first choice of .COM extension is always the best choice. When it comes to your long-term plans, .COM is both memorable and the most widely used domain name in the world.

If all .COM extensions are full, there's no need to treat other domain extensions like enemy soldiers. According to an ICANN report released in August 2017, there are 1,547 TLD domain extensions. Surely one of them will work for you.

4- If possible, let it be written and read in the new Turkish
Orkhon inscriptions and stuff like that are nice, but domains may not be able to handle all that. Whatever your audience is, having a domain name that people can easily type in is a blessing. You should choose such a domain name so that the man who will write it does not need to learn / know a separate language.

5- You know there was a website... What was its name?
Give me the necessary equipment, I will shoot a movie for you just on the subject of this title. The movie I make will get at least 8 on IMDB and win awards in the drama category. Don't make people experience this scene, let's not make them experience it. Take a mental inventory of the websites you visit all the time.

Most of the domain names that are complex and you don't remember the name of are unsuccessful. As soon as you open the browser, you should type in the address and go to that site. Or people should be able to say the name of your site in a conversation.

6- What Matters is Both Size and Function!
Various forms of this generalization have found their way into our literature. We know it. When it comes to choosing a domain name, we need to examine and slap this cliché a bit. The function of the domain name is as important as its length, and its function is as important as its length. Moreover, short domain names have the unwarranted habit of fitting in SERP* results.

We said keyword above, we said it's nice, we said it's nice, we said it's nice, we dressed it up in a world. Let your keyword appear in your domain name, but your domain name should not be as long as the Great Wall of China, if possible. No, I mean, there is no need. People will read it and robots will sort it, right?

SERP contains the titles of web pages that match the keyword query, links to those pages and a brief description of the content on each page.

7- Make Your Domain Name Artist
Yes, yes, let it be very artistic. Let it be such that the ears that hear your domain name listen to the 9th Symphony and the eyes that see it see Kate Upton and Miranda Kerr. When you are asked what your site is in the environment, it should be said in a cool way, not in a crushing way. Did we exaggerate too much? Then exaggerate more, and yours will be the best.

8- Trends are like trains, they come and go
Don't be influenced by trends when choosing your domain name. It's a trend. So this is the future, it's going to stick around for a while and impress people and then it's going to fade away. Will your project be that short? Then don't be influenced by ordinary trends so that your domain name doesn't become outdated.

For example, there was a time when combining a domain name and an extension with a suffix was a trend. After a few successful ones, we started seeing domain names like catch.co, yapma.co, sisatma.oc, hey.yo everywhere. Then what happened, the trend went away and we were left looking at the train. Please, let's not look at the train or the train...